Reimagining experience design.

Leadership

The people behind the build.

Two disciplines, one room: the engineering that makes an installation work, and the operations that make it land on schedule.

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  Chief Technology Officer

  Terry Ferguson

  Terry Ferguson owns the technology behind every AdsWork installation — from the firmware on the wall to the platform behind it.

  An entrepreneur and software engineer with more than 20 years of programming experience, Terry builds robust, scalable systems across embedded, full-stack, and large-scale data platforms. That range is what an immersive build demands: a show floor is a distributed system with a deadline, where microcontrollers, media servers, and cloud services have to agree in real time.

  That work has included software development for embedded technologies on behalf of U.S. Department of Defense contractors, among them drone platforms for the U.S. Navy — an environment where reliability and discipline are the specification, not a preference. It has also included custom lighting systems for SG Armaturen, the Scandinavian lighting manufacturer: fixtures and controls that have to behave the same way on the thousandth night as on the first. He designs for the conditions the work actually runs in: maintainable architecture, observability, and performance under load and over time.

  His current work extends that bench into applied AI: computer vision, MCP server development, GraphRAG retrieval, and LLM harness development — the tooling that lets an installation respond to what it sees and who is in the room.

  Full-stack development

  React · Node.js · Python · TypeScript · PostgreSQL · AWS · Go

  Embedded & real-time

  C · C++ · ESP32 · STM32 · FreeRTOS · Rust · MicroPython

  Data & interactive

  ETL and analytics pipelines · Unity · Unreal · custom engines

  Applied AI

  Computer vision · MCP server development · GraphRAG · LLM harness development

  Defense & government

  Embedded software for U.S. Department of Defense contractors · drone platforms for the U.S. Navy

  Lighting & controls

  Custom lighting systems for SG Armaturen

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  Chief Operating Officer

  Julio Linares

  Julio Linares stands at the intersection of bold vision and seamless execution.

  Julio brings over 25 years of hands-on expertise leading complex, high-stakes technology deployments and creative operations. Known for his rare ability to marry high-level creative thinking with rigorous technical problem-solving, he thrives in high-pressure environments where precision, adaptability, and speed are non-negotiable.

  He is a master at orchestrating large-scale, multi-faceted projects, leading diverse teams of designers, technical specialists, and field engineers. Julio brings exceptional operational discipline to technical teams, managing software engineering projects and keeping complex development pipelines strictly on schedule through to completion. His portfolio spans landmark digital infrastructure, experiential technology, dvLED spectaculars, metaverse solutions, and immersive integrations across the United States, Mexico, and South America.

  Leveraging deep technical mastery across advanced platforms—including AI, ML, cloud architectures, and real-time engines—Julio continues to push the boundaries of technology, driving AdsWork.dev's mission to deliver groundbreaking visual and interactive experiences worldwide.

  Government & aerospace

  NASA · the U.S. Space Force

  Premier venues & sports

  T-Mobile Arena, Las Vegas · the US Open

  Transportation hubs

  Major international airports nationwide and throughout Latin America